4 Simple Ways to Get More Website Traffic
Every website owner wants their website to draw in as much visitor traffic as possible. Traffic is vital for a website and business’s success, after all; without traffic bringing in potential clients, a website may find itself struggling to have the presence it aims to have. Smart website owners will want to maximize the appeal of their website to bring in more traffic, but they might find that pursuing this goal is easier said than done, and that their options for how to do this are unclear. That’s why I’ll be highlighting some of the more popular methods that website owners can use to get more website traffic and maintain it.
There are many things that website owners can do to increase website traffic, giving you a range of options that you can act on based on what your goals and capabilities for your website are.
SEO Scoring Boosting
Quality and Keywords
Picking the Right Host
Make Strong User Impressions
Positive User Impressions
Optimized for Search Engines
Search engines will see longer times spent consuming website content as indicators of a site containing quality content worthy of people’s time, and thus rank these websites higher in its search results. When your site ranks higher in search results, users will be more likely to click onto the website out of curiosity since it’ll be one of the first results they see, and because they trust search engines to rank better quality content higher in its search results.
Proactive Online and Social Media Presence
Being a guest contributor also lets you link build, an SEO technique where visitors are linked to your website through other websites; this builds your site’s authority and can help you rank higher in search results. Being a guest contributor will allow you to gain the attention of demographics that aren’t aware of your content, who will potentially become interested in looking at more of your content after seeing your guest content on someone else’s website. You can attract people to visit your website by, for example, having a link as part of your bio on the guest blog. The primary goal of doing this is to expand your reach and establish yourself as a source of content that people might not have heard of but would be interested in following beyond just the guest writing that’s been published.
Stay tuned for a future post that’ll guide you on how to reach out and request to be a guest blogger/contributer on other outlets!
Your email should be enticing from the subject line and body of the email, as many people tend to skim over non-urgent emails that don’t quickly capture their attention. Visually, your email should have an appealing and pleasing layout so that readers don’t have a negative experience opening and looking at your email. Your emails should include some interactive features like links or buttons that prompt and easily allow for further content access, such as directly linking to a new post on your website. Make sure your emails are mobile-friendly, as 46% of emails are opened on mobile devices. Include the name of the particular subscriber your emails are sent to to introduce a personalized factor into your appeal to their attention.
Social Media Presence
Reaching potential website visitors has never been easier thanks to the advent of widespread social media usage. Beyond their websites, some websites and/or their owners already maintain active online presences on popular social media platforms. Some use online platforms to garner new interested clients through the usage of posts featuring relevant hashtags, or frequently posting on and updating your pages across several social media platforms to establish a clear presence. Others often run promotional campaigns across their different platforms to attract clients looking for good deals. No matter how you use online platforms to your advantage, a social media presence streamlines the process of creating interest in what you have to offer.
With the flexibility and control that a social media presence offers, you can tailor what you put out to best appeal to the audience you want. If you and/or your website are already doing this, then you’re already running your operations effectively to keep up with the contemporary times and its audiences. If you aren’t doing this yet, now is as good a time as ever to start and build up an online presence that’s sure to net your website more interest and attention.
One of the most powerful aspects of social media is exposure’s exponential growth through sharing. On Facebook, for example, an individual sharing a post to their timeline means their friends are likely to see that shared post, and among those friends, several may share the post themselves. When this type of sharing is repeated across several people each time, the reach of a simple post can exponentially attract traffic to your website. The shared post has massive potential to spread to hundreds of new eyes that otherwise wouldn’t have seen that post if the sharing hadn’t happened, which raises the chances of people not only visiting and following your social media page, but also going to visit your website and consume your content. Followers of your page who know of and enjoy the content you make will now be more likely to visit your website again when you share posts in the future. This entire process of exponential growth can mean your website traffic can quickly rise thanks to how easily spread and shared posts and websites are on social media. This is why you should never overlook the power of an online presence that social media gives you and your website.